A useful presentation at Slideshare. However there is an error in its name as it does focus more on horizontal than vertical integration, with there being no case study for the latter. While some of the facts are generalised, its case study on Casino Royale is very useful.
Vertical + horizontal integration from LiamDonnelly
In media context this can also be referred to as synergy.
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My own case study, Legend
Duffy sings and acts in it. Her record labels are owned by Universal Music Group. She is benefitting from appearing in the film, and at the same she is promoting the film through the release of her song, as can be seen in the Spotify sight. How
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In media context this can also be referred to as synergy.
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| Source: YouTuber The Media Wizards |
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