DISTRIBUTION - Box Office Analysis

"Looking at the release calendar at the start of the year, it was hard to spot any likely £50m box office hits for the first 10 months. But cinema bookers always had their hopes up for two films arriving near year’s end: Rogue One (landing 16 December) and Fantastic Beasts and Where to Find Them, the latest collaboration between JK Rowling and Harry Potter producer David Heyman."   

This demonstrates how this year next to the superhero franchise the biggest box office hits will be the well-established cult franchises "Harry Potter" (having originally run for ten years from 2010-11) and "Star Wars" (having run for two consecutive runs, first 1979-83, then 1999-2005, not achieving the same critical success this time round, and the fans also did not receive the return as warmly, as can be seen in the box office of the later two films of the Prequel Trilogy. Harry Potter has now taken the same route as Star Wars did, and started a prequel film series.
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 When looking at the worlwide opening weekends, one can see that Star Wars' comeback had a much greater welcolme by the audience, with a a gross of est. $248. , nearly three times as much as the $74.4. Also The Force Awakens remained in the No.1 position for four consecutive weekends, where has Fantastic Beasts has alreadz fallen to No.2 in the second week.
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