DISTRIBUTION - Stars

POSSIBLE POINTS OF INFLUENCE:
While I do not have stars, if some students that are in my video are well-known and popular more other students might watch it and also more quicker knowing they are in it.

However this is not something that influenced my casting at all, I am basing it on the look and also in some cases their past acting experiences in not just Media but also in Drama.

Stars are pivotal to audiences. They create a repetoire, a recognizable part that gives security to a new product if there is no IP (intellectual property) that can be marketed to an audience. The biggest box offices successes that dodge this rule are animated films for children, as as long it has been marketed as family-friendly, with comedic elements and material not too challenging and even moral values, then that will make parents take their children to watch a film at the cinema.
Stars have an appeal to the audience.

While nowadays the franchise system is the most dominant (although it still applies to IP, say if for some reason the whole cast were replaced the audience would go down, it'll be interesting to see the potential lack of Robert Downsey Jr.'s influence on the box office of the two-part Infinity War films.)

ADULT ROM-COMS VS TEEN ROM-COMS + OTHER TEEN FILMS

While most of biggest adult rom-coms have big names like Mel Gibson, Will Smith and Julia Roberts, less can be said for teen rom-coms, for it is often those films that start them out as stars in their career, such as the Brat Pack in John Hughes's films (which started with the Outsiders in 1983 and went on until Hail, Caesar in 1994, which saw one of the actors, Anthony Michael Hall, make his directorial debut). This was also the case for Heath Ledger, Julia Stiles and Joseph Gordon-Levitt in 10 Things I Hate About You, the film all jumpstarted their careers and have gone on to become fully-fleshed stars.