Wednesday, 11 January 2017

Rom-Com Appeal in Distribution and Marketing TBC

In this post I will be looking at how rom-coms get distributed, fair at the box office, and the dominance of adult rom-coms over teen rom-coms, and how it is not a genre that often is picked up for sequels and can become a franchise as much as other genres.

Looking at the highest-grossing romantic comedy films, one can see that adult rom-coms are more dominant than teen rom-coms, as I already found out when I looked at Wild Child for my mock exam blog and how it was the only teen rom-com Working Title have produced while they have brought out a number of adult rom-coms, one of which is their most successful film and also their only franchise at the moment. Wild Child wasn't even given a theatrical/cinematic release due to not enough faith in the film's marketable potential.

In Falling In Love Again, [Theorist] claims that teen rom-coms can attract adult viewers due to nostalgia, giving examples such as....
However, that is evidently not the case for the main box office demographic. 
Adult characters give younger viewers sth to aspire to as well something to empathise for adult viewers. It is a common trait generally in audiences that they do not engage well with protagonists who are noticably younger than them, teenagers will often empathise well with child characters as it is often a past they wish to leave behind during that time and focus on "growing up". Just like the protagonist in 13 Going On 30 aspires to be mature in body and spirit, that is what appeal the adult protagonists have for (primarily) the audience demographic of their same gender.


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